Cyverasia is a multicultural team of digital and social experts. We provide the native insights and innovative strategies to reach the relevant markets. We empower brands to not only target but engage with their audience through compelling storytelling.
Companies that offer ethnic market research services related to Asian Americans. Review and compare vendors able to conduct a research project with Asian American respondents. Top notch work produces game-changing insights and ideas.
Despite losing subscribers for the first time in the past eight years, Netflix is still the preferred method used for watching TV programs among U. Last month, Illinois became the 11th state to allow the adult use of recreational marijuana. Its state legislature is the first to legalize selling the drug.
Read More. On average, Asians are more educated and affluent than the population as a whole, Asian education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth. Not surprisingly, Asian countries have become the focus of much cross-cultural and international marketing research Fam et al.
According to a study by the Selig Center for Economic Growth at the University of Georgia, sincethe buying power of the Asian market in America has increased by And the numbers will continue to climb; according to Geoscape International, a market intelligence consultancy based in Miami, while the total population should experience a 4. While Asian-Americans represent just a fraction of the total population, it's a fraction that is rapidly growing in both size and opportunity.
Remember me. Forgot your password? Subscribe today to gain access to the every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Casesfirst-look research and daily insights from Joe Mandese, Editor in Chief.
As a whole, Asian Americans tend to be an affluent group who love to shop and engage with brands. The census revealed that Asians are the fastest-growing race group in the United States, growing more than 45 percent during the previous decade. Before you can create an effective marketing campaign, learn who your audience is.
ThinkNowa technology driven cultural insights agency. Recent research has opened marketers' eyes to the mind-blowing potential of the burgeoning Asian American market. Wait, what? Well, more than 19 groups of Asian origin currently reside in the U.
Asian-American consumers might represent a small segment of the U. Additionally, the Asian-American consumer provides a significant growth opportunity by appealing to a customer base that is growing, affluent, well-educated and technologically savvy. The Asian-American population has grown at double-digit rates in 49 out of the 50 states.